When designing an identity and brand materials for a client, good presentation is crucial! In the first part of this 2-day tutorial, Hussain Almossawi takes us through how to model the different items usually involved in the branding process, whilst in Day 2 he'll cover Lighting, Applying Materials, Studio Settings, Rendering and Exporting, and finally the Post Production. So let's get started!
First visualize how your scene will look, based on the different stationary items that it will have within it. It's always best that your scene-setting have somewhat of a circular arrangement rather then being stacked in a straight line, as it gives it more depth and as such is likely to be more appealing to your client. This is what I have in mind:
We will start by creating each stationary item and positioning them one by one. Lets start with the folder. Create a plane with the following settings, 21.6cm x 28cm
Rotate it 90 degrees so it's standing.
Hold shift and clone the Plane.
Rotate it at some angle to show the folder is open.
Hold down alt+A and click the other plane, and use the following settings to align the two edges together.
Group all of the pieces and name the group "Folder".
Next we will do the business cards. Create a New Box with the following settings- Length: 5.2 cm, Width: 8.2 cm, Height: .03 cm
Rotate the card so that its somehow lying or leaning back on the folder.
Duplicate the card.
Rotate it more and place it in front of the first card, making sure it doesn't block anything yet look natural by leaning on the first card or the folder.
Group those 2 and call them "Cards"
Next we will create the letterheads, Create a new plane, I'm using US Letter sized paper for my measurements which will be 8.5" x 11" (21.6cm x 28cm).
Duplicate the Plane by holding Shift and dragging up just a bit, we want to place the new plane over the first plane
Rotate the new Plane sideways 5 degrees, to make it look like the papers have been placed naturally.
Group those sheets together and call it "Letterheads".
Now the calendar. Select the line tool.
Draw an isosceles triangular shape.
Right Click your line, select Refine, and place a dot in the middle of your triangle base.
Raise the dot just a bit from the surface.
Select your 3 Corners.
Use the Fillet tool to round the corners, use it manually by clicking and dragging the dots.
Go into the Spline Mode and select your line.
Use the Outline tool, click and drag towards the inside, or apply a value of .25cm.
Use the Extrude Tool from the Modifier List, with a value of 10.2cm.
Now we will make the pages/cover for the front and back of the Calendar. Create a new Plane, Length: 14.5cm Width: 10cm, with the following segments, Length: 3 Width: 25
Right click and convert to Editable Poly.
Select the inner segments of the first row.
Click the Chamfer Tool, and use a value of .08cm.
Select the first inner horizontal segment.
Move it to the top to give it some margin.
Repeat the same Step for the second horizontal segment, Placing it right under the first, allowing it to create somewhat of a square shape where the binder ring will go through.
Select the new created square spaces (polygons) across the top of the boxes.
Press the delete key on your keyboard.
Select all your polygons.
Select the Extrude tool and apply a value of .2cm.
Rotate the box, and place it appropriately on top of the stand we created earlier.
Select your box and use the Mirror Tool.
Position it appropriately to the back side of the stand.
Now we will create the Spiral Rings across the top that will hold all the pages together. Create a Torus Shape, with these values, Radius1: 2.4cm, Radius 2: 0.25cm.
Place it on top of the stand, making it go nicely through both holes in the front and back.
Hold shift and drag the Torus to the next hole.
Set the number of copies to 23, unless you have more holes in your version.
Group all those and call it "Calendar"
Moving on to the Notebook which is done exact same way as the calendar. Create a new Plane Length: 14.4cm Width: 8.5cm, with the following segments, Length: 25 Width 3.
Right Click the Plane and convert to Editable Poly.
Select the first inner vertical segment and move it to the side giving it some margin.
Repeat the same step for the second vertical segment, placing it right next to the first, allowing it to create somewhat of a square shape where the binder ring will go through
Select all of the inner horizontal segments.
Click the Chamfer Tool, and use a value of .08cm.
Select the newly created square spaces you just created.
Get rid of them by pressing the Delete key.
Select All polygons.
Extrude the Polygons with a value of .04cm.
Hold shift and drag the plane on top of the original one to clone it.
Go back to Polygon mode. Your polygons should already be selected but if not, select the polygons on the top side.
Extrude with a value of .22cm.
Now select both planes you just created, and select the Mirror tool with these settings.
Move the new clone of the two boxes on top just a bit, so that they're not perfectly aligned with the ones underneath them.
Now create the side rings just as we did in STEP 41.
Group all of these objects and call it "Notebook".
Final step, creating the CD, Start by making a Tube with these values, Radius 1: 5.2cm, Radius 2: .7cm, Height .03cm, Sides 36.
Right Click, convert to Editable Poly.
Select one of the Edges and Press Ring to select all of the inner segments.
Select the Connect Tool from the side toolbar and make the Slide value -65.
Select the Chamfer Tool, and give it an amount of .02cm.
Hold down Shift and select the Polygons icon to select those polygons.
Use the Extrude Tool and give it an amount of .-.025cm, Call it CD.
Now we have all our stationary materials ready, lets put everything in place! Once done, we should be left with something like this. That's it for the first part. In the second part to this tutorial we'll cover the Materials, Lighting, Rendering and Post-Production. The actual file will also be included for you to work with and check out. Cya then!