Motion Graphics

How to Bring a Still Glamour Poster to Life


In this tutorial we will face a common problem when a client gives us a still source (eg.poster /logo) and vague directions - 'it should look good'. In my case, I had a poster of a new theatrical play and less than days to bring some life into it.

The finished piece was supposed to be subtle and a bit sexy, so I decided to divide the poster into 2 sections: a background that I would reconstruct in Cinema 4D and the simpler foreground that would be done entirely in AE. Cinema 4D would let us simulate some physics and would bump up the 'motion value' of the original still graphic that is much harder to depict as being affected by forces. The poster can let us hide the 'stitches' from C4D so we won't have to spend so much time with compositng - and time is money here, so we cut where we can.

The foreground is a bit more static since we only can afford to make subtle movement otherwise we distort the poster so much that it becomes distracting. We can safely put a little motion into her hands, and reveal her tattoos while still maintaining the original message of the poster. In my final version I also added some face movement with a displacement map as a bonus.

Hope you'll enjoy this breakdown and get some cool new ideas out of it.


Download Tutorial .mp4

File size: 239.5 MB

Related Posts
  • Photography
    Behind the Scenes: Interview With Sarah SilverPreview
    A behind the scenes look and interview with Sarah Silver during her recent photo shoot with the Stephen Petronio Dance Company.Read More…
  • 3D & Motion Graphics
    Game Character Creation Series: Kila Chapter 9 - Hair RiggingKila pt9 retina
    In this part of the Game Character Creation Series we will investigate a number of ways to bring Kila's hair to life.Read More…
  • Photography
    How to Create a Magical Photo Manipulation: The ShootFlying nf prelg
    Artists often work with a team of individuals to complete a project. This team could include a client, a creative director, an art director, a photographer, a retoucher, and a graphic designer. In this two-part tutorial, I teamed up with illustrator Thiago Storino to create a magical photo illustration that depicts a child interacting with toys that have come to life. In the process, we will show you how to not only shoot the photos that you need, but also, how to retouch them and combine them with stock photos to create artwork that closely resembles a sketch. Let's get started!Read More…
  • 3D & Motion Graphics
    General Workflow
    The Making Of "Lost"Making of lost retina
    This theory based tutorial is intended for beginners who are making the switch from creating and building assets, to creating whole scenes or environments. I’ll take you through the processes and techniques I use, and show you the challenges and mistakes I've faced when making larger sets.Read More…
  • Design & Illustration
    Human Anatomy Fundamentals: Balance and MovementPrev400
    This is our last session working with the basic structure of the body before we start clothing it in flesh. We have seen how it is proportioned and how those proportions vary within limits; now we'll see how it counters gravity with posture – and how far posture can be pushed before it falls over (or, on paper, looks out of balance).Read More…
  • 3D & Motion Graphics
    Motion Graphics
    Tuts+ Hollywood Movie Titles Series: After EarthAetuts preview after earth 400x400
    Today we are going to look at the animation style of "After Earth". We will make this interesting title using Cinema 4D for modeling the logo the complex camera movement thanks to the incredible new tool "Morph Camera". Then we'll wrap up in After Effects to complete the styling and final composite.Read More…